2 Great Ad Campaigns of 2009

Nowadays news sites are flooded with many "Greatest in Decade" kind of lists. Today only I saw ‘50 People Who Shaped the Decade’ in FT.
After all these I thought of making my own lists too. I pondered over it and came out with '2 Great Ad Campaigns of 2009'.
1) 'Jaago Re': I dont know how many of you would remember the ads but I remember it very well. One was about a vote canvassing by a politician where the hero asks the politician about his qualification.
"Kon sa job??"
"Desh ko chalane ka Job."
Then there was also one ad where a group of students ask people to wake up, as they tell that "Agar aap Election ke Din Vote nahi ker rahe ho to aap So rahe ho."
"Roz subah sirf utho nahi, Jaago Re."
Jaago Re on Wikipedia
We were so inspired by this campaign that we did 8 Nukkad shows in our office on this theme of awakening people to vote.
Jaago Re has now started a campaign against Corruption / Bribe.
Hats off to Lowe & Tata Tea.

2) ZooZoo: ZooZoo is an advertisement characters / campaign promoted by Vodafone. It 1st started during IPL2. After that it caught the attention of the whole of India. Everywhere we could see talks of ZooZoos. So many forwards started floating about its making and all. Initially we thought of it as an animation. Only later we believed it to be men wearing such clothes.
The ads became great hit among people. People started following it on Facebook and other social networking sites. Wikipedia says that there are more than 200 pages on ZooZoos having more than 2 hundred thousand fans, growing daily. It further adds that the ads were viewed by lakhs of people in Youtube.
The campaign received the first People for the Ethical Treatment of Animals (PETA) 2009 Glitterbox Award. Ogilvy & Mather gets the credit here.
And thus we lost our 'Hutch ka Kutta' - 'Pug'. :(