Read further...The Web's New Gold Mine: Your Secrets
Saturday, July 31, 2010
The Web's New Gold Mine: Your Secrets
"Ms. Hayes-Beaty is being monitored by Lotame Solutions Inc., a New York company that uses sophisticated software called a 'beacon' to capture what people are typing on a website—their comments on movies, say, or their interest in parenting and pregnancy. Lotame packages that data into profiles about individuals, without determining a person's name, and sells the profiles to companies seeking customers. Ms. Hayes-Beaty's tastes can be sold wholesale (a batch of movie lovers is $1 per thousand) or customized (26-year-old Southern fans of '50 First Dates')."
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment