Though I always dislike subscribing to newsletters, I find several times Newsletters from Respected firms sneaking into my Inbox.
You would have noticed that while Subscribing to Newsletters, they ask whether you want plain-text 'boring' Newsletters or 'rich & colorful' HTML version of it. Please never fall for the HTML version. HTML helps in tracking user's activities like which link in the mail has been clicked or whether the mail is getting landed up in the Junk folder or when it has been actually read or not etc etc.
Please read the complete article on Forbes: Newsletters: HTML or Plain Text
Just to add to the story, I had once tried a third-part software which used to go along with a plain-text email in Outlook. The free version of it used to send me exact time when a particular mail was read, the internet service provider etc etc.
So be careful before subscribing to Newsletters from even Well-Known firms.
You would have noticed that while Subscribing to Newsletters, they ask whether you want plain-text 'boring' Newsletters or 'rich & colorful' HTML version of it. Please never fall for the HTML version. HTML helps in tracking user's activities like which link in the mail has been clicked or whether the mail is getting landed up in the Junk folder or when it has been actually read or not etc etc.
Please read the complete article on Forbes: Newsletters: HTML or Plain Text
Just to add to the story, I had once tried a third-part software which used to go along with a plain-text email in Outlook. The free version of it used to send me exact time when a particular mail was read, the internet service provider etc etc.
So be careful before subscribing to Newsletters from even Well-Known firms.
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